eli- owner/head coach/programmer


Eli grew up in Holland and graduated from West Ottawa high school where he wrestled for four years. He went to Evangel University in Springfield, MO where he got a bachelors in social science and marketing. He went on to get his masters in organizational leadership. Eli has been in the fitness industry since 2003. He did some body building competitions in 2008 where he placed in the natural division. Eli has his level one CrossFit certification and his USA weightlifting cert. Eli opened CrossFit Holland because he loves helping people reach their fitness goals and is very passionate about health/fitness! He is very knowledgeable in nutrition and programs all of CrossFit Holland's workouts. 

Natalie- owner/crossfit coach


Natalie is from the east side of Michigan where she was a 2 sport varsity athlete in high school. She went on to Evangel University where she met her husband Eli. She received a bachelors in nursing and healthcare sciences and currently works at Holland Hospital in the operating room. Natalie recently became CrossFit level one certified as she wants everyone to feel confident in who they are and CrossFit is a huge part of that for her. She has always been competitive and said that's what first drew her to CrossFit. As she recently became a mom, she said that has motivated her to get back into the gym and work hard! When she's not working, or working out, she enjoys spending time with her family and son Preston!

rolando- crossfit coach/weightlifting specialist

Rolando grew up in Holland, went to Holland High and went into the Air Force where he got his respiratory therapist license. He served in the Air Force for six years in San Antonio, TX and Washington D.C. before returning to Michigan. He is currently pursuing a masters degree in business and works at M.E. Yacht Restoration Company. He has his CrossFit level one cert and his USAW certification. He loves spending time with his daughter Lily and working on his Jeep. Rolando has always loved fitness and weightlifting and brings that passion and drive to CrossFit Holland.

adam- crossfit and soccer coach


Bonifacio (Adam) grew up in Holland and was an all-star soccer player. He was a three-year starter at West Ottawa and holds the record for most goals scored (66). He was a two-time player of the year and two-time first team all state, three-time all conference and all district. He went on to play for Notre Dame where he played in 55 career games. In 2013 Adam was drafted 10th overall in the MLS Supplemental Draft by the Vancouver Whitecaps. After hurting his ankle for the second time, he wanted to learn more about the healing process and rehabilitation. He was introduced to CrossFit and was hooked. He has received his level one CrossFit certification. Adam coaches because he loves helping others achieve their fullest potential. He spends a lot of time at the gym, fine tuning his own skills, which in turn helps our members. When Adam isn't at the gym or at a soccer field, he likes to spend time with his family. If you ever have nutrition questions, Adam is a great reference!
Adam- you're a great asset to this gym and we love your dedication and drive for a healthy lifestyle! You practice what you preach!

danielle- crossfit coach/women's hiit instructor


Danielle grew up in Holland, went to Holland high school and graduated from Hope college with a bachelor's degree in business. She played tennis all four years of college and collected over 100+ career wins. After college Danielle stopped exercising altogether. She started to come to CrossFit Holland to get back on the path of health and fitness. She's an inspiration and a true testament that hard work and eating healthy can make significant life changes! She states, "I have such a more positive outlook and I can see how much my confidence has improved". That helped motivate her to get her level one CrossFit certification. Danielle is married and has two dogs. She looks forward to helping others discover what their bodies are capable of! She is so excited to teach a women's only class that will empower women! She wants them to feel confident in themselves and wants to show them how much CrossFit has done for her and what it can do for them 

melissa- women's hiit instructor


Melissa is a Holland native. She went to Michigan State and Grand Valley where she received her bachelors in nursing. Currently she works alongside her husband at their business, M.E. Yacht Restoration. She enjoys snowboarding, scuba diving and kiteboarding. Melissa was looking for something different when she found CrossFit Holland. She realized she needed to do something to change the trajectory of her health. She was gaining weight and things she enjoyed doing with her family were getting harder for her to do. After 40-some years of believing  she was too uncoordinated for sports, she finally found her niche. She loves that there is a scaled version of every movement so anyone can do it. Melissa says, "It has changed the way I move, think and eat. It constantly challenges me and helps me set and reach goals. It improves my physical and mental health. It creates a place of belonging... no matter your fitness level or anything else." We love that her whole family CrossFits together! Melissa has a passion for fitness and for encouraging others and we're so glad she's a part of the CrossFit Holland family!