eli- owner/head coach/programmer

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Eli grew up in Holland and graduated from West Ottawa high school where he wrestled for four years. He went to Evangel University in Springfield, MO where he got a bachelors in social science and marketing. He went on to get his masters in organizational leadership. Eli has been in the fitness industry since 2003. He did some body building competitions in 2008 where he placed in the natural division. Eli has his level one CrossFit certification and his USA weightlifting cert. Eli opened CrossFit Holland because he loves helping people reach their fitness goals and is very passionate about health/fitness! He is very knowledgeable in nutrition and programs all of CrossFit Holland's workouts. 

Natalie- owner/crossfit coach

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Natalie is from the east side of Michigan where she was a 2 sport varsity athlete in high school. She went on to Evangel University where she met her husband Eli. She received a bachelors in nursing and healthcare sciences and currently works at Holland Hospital in the operating room. Natalie recently became CrossFit level one certified as she wants everyone to feel confident in who they are and CrossFit is a huge part of that for her. She has always been competitive and said that's what first drew her to CrossFit. As she recently became a mom, she said that has motivated her to get back into the gym and work hard! When she's not working, or working out, she enjoys spending time with her family and son Preston!

rolando- crossfit coach/weightlifting specialist

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Rolando grew up in Holland, went to Holland High and went into the Air Force where he got his respiratory therapist license. He served in the Air Force for six years in San Antonio, TX and Washington D.C. before returning to Michigan. He is currently pursuing a masters degree in business and works at M.E. Yacht Restoration Company. He has his CrossFit level one cert and his USAW certification. He loves spending time with his daughter Lily and working on his Jeep. Rolando has always loved fitness and weightlifting and brings that passion and drive to CrossFit Holland.

danielle- crossfit coach/hiit instructor

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Danielle grew up in Holland, went to Holland high school and graduated from Hope college with a bachelor's degree in business. She played tennis all four years of college and collected over 100+ career wins. After college Danielle stopped exercising altogether. She started to come to CrossFit Holland to get back on the path of health and fitness. She's an inspiration and a true testament that hard work and eating healthy can make significant life changes! She states, "I have such a more positive outlook and I can see how much my confidence has improved". That helped motivate her to get her level one CrossFit certification. Danielle is married, expecting her first child, and has two dogs. She looks forward to helping others discover what their bodies are capable of! She is so excited to help coach and empower others! She wants everyone to feel confident in themselves and show them how much CrossFit has done for her and what it can do for them. Danielle we love how dedicated you are to helping others achieve their goals and how you make fitness fun!

Virginia- crossfit coach/endurance specialist

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Virginia is a professor at Hope College with a PhD in Political Science, Comparative Politics and Public Policy with a Minor in International Development. Virginia grew up in Texas and Mississippi and made Holland home when she started teaching at Hope in 2007. She is happily married and enjoys spending time with all of her nieces and nephews as well as her identical twin sister! She is an avid runner but wasn’t always that way. She qualified for her first Boston marathon in 2010 with a time of 3:39, after only running her second marathon. She has now ran 15 marathons, numerous half marathons- one in Ireland with a PR time of 1:38! She earned a certification through Road Runners Club of America and found that she really enjoyed coaching others. Running led to friendships and friendships led her to CrossFit!

She loved how CrossFit challenged her and she enjoyed the variety of the workouts. She loved pushing herself and saw getting her L1 as a challenge. When we asked her what she loves about coaching she stated, “I enjoy helping people find what they can do- seeing the “a-ha” moment when a movement makes sense or when someone pr’s or does something they didn’t think they could do. I believe coaching, just like the teaching and mentoring roles that are part of me being a professor at Hope, allows me to be part of God's work of forming people into who He created each of us to be - on the inside. The outside/physical benefits are the icing on the cake.” Virginia we love your energetic passion for fitness, health, commitment to Christ, and the way you embolden others. We are so excited to welcome Virginia to the CrossFit Holland team!

Jen- crossfit coach

Jen started CrossFitting in 2013 after she had major surgery and was ready for something different other than running. Her husband had started CrossFitting in 2008 but back then she thought he was crazy and swore she would never CrossFit. After a few years of steady CrossFit, she found a passion for coaching others and decided to get her level one cert. When asked what she loves about coaching, she said, “I love seeing people achieve things they once thought were impossible!” She went on to say, "That confidence and belief in yourself carries over to so many other parts of your life.  I believe that’s where the true transformative power of CrossFit lies.” Jen grew up in Jackson, MI and now resides in Holland. She is a lawyer and happily married to Eddie, a fellow CrossFit trainer. She said she found her love for long distance running again and says the strength she’s gained from CrossFit has led to new PR’s for 10k’s, half marathons, and 25k’s. In her spare time she loves to meal plan and read cookbooks- she reads them cover to cover like novels! Jen has participated in a couple of local CrossFit competitions and looks forward to the yearly CrossFit Open! Jen we love your positive attitude and your commitment to helping others! Please welcome Jen to the CrossFit Holland team!

eddie- crossfit coach, running and endurance trainer

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Eddie is a lifetime endurance athlete, and happened upon CrossFit in 2008. He was hooked from that moment on! At that time there were no CrossFit gyms in Holland and so he trained at home for three years. It was then that he found a CrossFit gym in Grand Rapids and soon after got his level one cert. Eddie was an airborne ranger in the US Army. He is happily married to Jen, has an awesome dog named Lincoln and has a bachelor’s degree in exercise science from GVSU. Eddie is a CrossFit level two trainer, has a certificate from CrossFit in Running and Endurance and is a certified race director by the RRCA. He decided after a few years of coaching in Grand Rapids to start his own CrossFit and climbing wall in Holland and at the same time a marathon race called the Holland Haven. He now runs the Holland Haven Marathon full time but still enjoys CrossFit and coaching. Eddie has participated in eight CrossFit Opens, has ran many marathons including the Boston marathon, was a half ironman triathlete and has competed in the Spartan race. We are so excited for Eddie to continue coaching CrossFit and for the future of CrossFit Holland with all of these wonderful coaches!