eli- owner/head coach/programmer


Eli grew up in Holland and graduated from West Ottawa high school where he wrestled for four years. He went to Evangel University in Springfield, MO where he got a bachelors in social science and marketing. He went on to get his masters in organizational leadership. Eli has been in the fitness industry since 2003. He did some body building competitions in 2008 where he placed in the natural division. Eli has his level one CrossFit certification and his USA weightlifting cert. Eli opened CrossFit Holland because he loves helping people reach their fitness goals and is very passionate about health/fitness! He is very knowledgeable in nutrition and programs all of CrossFit Holland's workouts. 

Natalie- owner/crossfit coach


Natalie is from the east side of Michigan where she was a 2 sport varsity athlete in high school. She went on to Evangel University where she met her husband Eli. She received a bachelors in nursing and healthcare sciences and currently works at Holland Hospital in the operating room. Natalie recently became CrossFit level one certified as she wants everyone to feel confident in who they are and CrossFit is a huge part of that for her. She has always been competitive and said that's what first drew her to CrossFit. As she recently became a mom, she said that has motivated her to get back into the gym and work hard! When she's not working, or working out, she enjoys spending time with her family and son Preston!

rolando- crossfit coach/weightlifting specialist


Rolando grew up in Holland, went to Holland High and went into the Air Force where he got his respiratory therapist license. He served in the Air Force for six years in San Antonio, TX and Washington D.C. before returning to Michigan. He is currently pursuing a masters degree in business and works at M.E. Yacht Restoration Company. He has his CrossFit level one cert and his USAW certification. He loves spending time with his daughter Lily and working on his Jeep. Rolando has always loved fitness and weightlifting and brings that passion and drive to CrossFit Holland.

danielle- crossfit coach/hiit instructor


Danielle grew up in Holland, went to Holland high school and graduated from Hope college with a bachelor's degree in business. She played tennis all four years of college and collected over 100+ career wins. After college Danielle stopped exercising altogether. She started to come to CrossFit Holland to get back on the path of health and fitness. She's an inspiration and a true testament that hard work and eating healthy can make significant life changes! She states, "I have such a more positive outlook and I can see how much my confidence has improved". That helped motivate her to get her level one CrossFit certification. Danielle is married, expecting her first child, and has two dogs. She looks forward to helping others discover what their bodies are capable of! She is so excited to help coach and empower others! She wants everyone to feel confident in themselves and show them how much CrossFit has done for her and what it can do for them. Danielle we love how dedicated you are to helping others achieve their goals and how you make fitness fun!

Jen- crossfit coach

Jen started CrossFitting in 2013 after she had major surgery and was ready for something different other than running. Her husband had started CrossFitting in 2008 but back then she thought he was crazy and swore she would never CrossFit. After a few years of steady CrossFit, she found a passion for coaching others and decided to get her level one cert. When asked what she loves about coaching, she said, “I love seeing people achieve things they once thought were impossible!” She went on to say, "That confidence and belief in yourself carries over to so many other parts of your life.  I believe that’s where the true transformative power of CrossFit lies.” Jen grew up in Jackson, MI and now resides in Holland. She is a lawyer and happily married to Eddie, a fellow CrossFit trainer. She said she found her love for long distance running again and says the strength she’s gained from CrossFit has led to new PR’s for 10k’s, half marathons, and 25k’s. In her spare time she loves to meal plan and read cookbooks- she reads them cover to cover like novels! Jen has participated in a couple of local CrossFit competitions and looks forward to the yearly CrossFit Open! Jen we love your positive attitude and your commitment to helping others! Please welcome Jen to the CrossFit Holland team!

RICHARd- crossfit coach, crossfit kids coach


Richard is a K-12 PE teacher and serves as the Athletic Director at Calvary Schools here in Holland. Richard grew up in a small town similar to Holland in Washington state and met his wife at Dordt College in Iowa. He has two kids, Olivia (12) and Elijah (10). Richard is an avid runner and currently coaches Calvary’s Cross Country team. Richard started CrossFitting in Indianapolis when friend told him about it as he was looking for something different. A box opened near his house so he decided to give it a try and has been hooked ever since. When asked what he loves most about CrossFit he said the community aspect by far. Richard recently decided to get his L1 cert as he thought it would help him become a better coach and teacher. He also wanted to understand the core movements of CrossFit better. When asked what does he like about coaching he said, “I love getting to know new people and I also get excited about helping others become a better version of themselves by developing healthy habits and by setting and reaching personal goals.” When Richard isn’t teaching, coaching a sport, or spending time at the gym, he enjoys backpacking, running, spending time with his family, and going to the beach!